Transform your personal brand in just 4 weeks - from forgettable to iconic
Build a Category of One brand, stand out from the sea of sameness online, and build an audience that’s obsessed with you.
CATEGORY OF ONE COHORT - STARTS SUNDAY 1ST MARCH, 3PM EST
4 SPOTS LEFT
SO, WHAT EXACTLY IS THE CATEGORY OF ONE COHORT?
Category of One Cohort is an exclusive 4 week live program for creators who want to channel their creativity into a repeatable, long term brand without narrowing themselves into a niche.
DOES THIS SOUND LIKE YOU?
You have a vision, but when it comes to creating content, you can’t nail the execution
You’ve got plenty of ideas, but you don’t know what to double down on
You overthink everything and delay publishing
You’ve been told to “niche down” but it’s only made you feel more stuck and confused
BUT YOU DREAM OF…
Having an audience that truly resonates with you, and recognises you for your creativity
Having a reputation for being a genius at what you do; truly like no other
Having a creative process where you execute consistently, with extreme clarity, and actually enjoy it
Not just being a creator, but a force in your industry; the one that everyone else looks to for ideas and inspiration
BY THE END OF 4 WEEKS, YOU’LL WALK AWAY WITH:
Your Brand Blueprint
A one page summary of your brand, how you’re different to everyone else, and how to message that to your audience
Your one sentence Brand Thesis
So you know exactly what to double down on, without niching down. One line that stops your audience in their tracks and makes them instantly magnetised to you.
A 60 day Execution Roadmap
A content plan that is on brand, exciting to you, and clear so you can hit the ground running
A repeatable ideation system
For coming up with ideas that are always on brand, so you never get stuck in overthinking loops
The mindset secrets of the top creatives in media
My BTS insights on how to think like a Category of One so you become a force to be reckoned with.
BUT WHAT DO I KNOW ABOUT IT?
I’ve spent a decade in the media industry. In that time, I’ve met, interviewed and worked closely with some of the most prolific creatives in the world.
As a national radio host, I interviewed icons like Billie Eilish and Robert Pattinson. Grimes and Yungblud. I studied them up close; understanding exactly what made them tick.
As a creative person myself, I always wondered:
How can they be so clear and consistent about who they are?
How do they get their audience to care about everything the make?
How do they execute so consistently, without overthinking, while staying so true to their creative vision?
How do they know exactly what to double down on?
after a few years, the answer finally clicked:
They simply position themselves as a Category of One.
Since then, I’ve applied the Category Of One strategy to my own brand as a creator. I hope this doesn’t sound like I’m bragging but the results have been pretty crazy.
My short form and long form content has amassed over 100 million organic views over the last few years. On my first ever YouTube video, I got over 200k views.
I’ve made global news, been invited on countless podcasts. I’ve made more money working for myself than I thought possible, and brand deals flood my inbox daily.
It’s not because I’m special. It’s because I understand how to play the game of positioning myself and my ideas so that people have no choice but to pay attention.
I simply put my signal out there, and the opportunities come to me.
And that’s the game of the Category Of One Brand.
It is the great force multiplier. The ultimate leverage.
Now, as a brand strategist, I work 1:1 with some of the biggest creators in the game - yes, the ones you watch every upload - and global brands like ALDI and a2 Milk to help them also install a Category of One brand. The results have been similarly incredible. (I’ll put a few testimonials below for you to read).
In this new age of creatordom - with AI lowering the barrier to entry, and so many new players entering the market - knowing how to stand out and strategically market yourself and your ideas is the difference between success and violently banging your head against the wall.
It’s not enough to just be creative now. you have to be strategic too.
You don’t need more time to think. You need decisions, feedback, momentum and execution.
That’s why I’ve structured this as a cohort, not a course.
This isn’t just information; it’s forced implementation. For four weeks, I’ll be there alongside you, giving you personalised feedback to kick you into clarity, action and excitement.
Join for $995 USD one time fee
10 spots only - first in best dressed
WHAT YOU GET
By the end of 4 weeks, you will know exactly what you stand for, how to translate that into content, what to publish to stay “on brand”, how to systemise your ideas, and how to show up publicly as a Category of One (without second guessing everything).
Here’s what’s included:
Weekly Live Lectures
1 hour deep dive on the week's topic, with time for Q&A and discussion.
Weekly Q & A
You will meet with me and the other students to discuss the week’s topic, work on your brand strategy, brainstorm and reflect together
Personalised Feedback
I’ll give you personalised feedback on your content and assignments to help you execute and take action throughout the program
Exclusive Community
A group of likeminded creators you can chat to and hang out with between sessions
Lifetime access to live call recordings
So you can watch back replays and compound your learning
I don’t have a team - so everything in the cohort will be with me personally, not someone I’ve hired.
WHAT WE’LL LEARN TOGETHER
Week 1 - The Category Of One Mindset
Adopt the psychology of the greatest entertainers in the world. Move past overthinking and overwhelm and into clarity, conviction and creativity.
Week 2 - The Category of One brand strategy
Develop your channel thesis and your brand blueprint. Understand how to position yourself as an undeniable force in your category.
Week 3 - Category of One ideas
A repeatable system for generating ideas that are always on brand, and how to turn your perspective into an endless stream of compelling content.
Week 4 - Creating Category of One Content
By the end of the last week, you won’t just understand your Category of One, you’ll be able to express it clearly, confidently, and consistently on YouTube.
WHAT CREATORS ARE SAYING…
Working with Erica was one of the best strategic decisions I've ever made in branding and content creation. I was stuck in the mud and Erica’s framework helped me identify where my biggest strengths and angles in my personal brand were. Hands down the best money I've spent.
Christopher Claflin (1m+)
After working with Erica I have a solid foundation for my content and a clear vision for where I will be going. I've already started seeing better traction on my YouTube videos. She helped me see what my brand was really about and how to create content that was more engaging and valuable to my audience. I would highly recommend her to anyone looking to find their voice on social media.
Dr Dustin Portela, (2 million+)
Erica helped me build a die-hard audience. My channel has never been stronger. My views have 10x-ed, and I’m noticing improvements in every aspect of my business, from ideation to writing hooks. She’ll take you from a creator people overlook to one they’re obsessed with.
Andrew Video, (250k)
I went from not having a clear understanding and vision of the type of content I wanted to create and how to execute it to now knowing exactly what kind of content I want to create, the formats that work best, and how to effectively connect with my audience.
Tomer Gluskinos (11k)
As someone who already loves branding and has helped other companies craft their identities, I wasn’t sure how much I would gain from working with a branding coach. But after just one chat with Erica, I knew it was going to be worth every penny. The clarity, focus, and confidence I gained from our work together have influenced not only my content creation but my overall direction as a creative and entrepreneur
The Science Of Self Care (210k)
Erica helped me unlock the truth behind my brand. For years I had a feeling of what I stood for, but it wasn't until working with Erica that I was able to understand and articulate it. This clarity has allowed me to ideate better, execute ideas faster, and continue to stay on brand while constantly innovating my content.
Andrew Feinstein (45k)
THIS IS FOR YOU IF.
You have over 1k subscribers or followers
You’re ready to take your public image seriously
You’re highly creative but feel scattered or inconsistent
You’re tired of overthinking and want clean execution
You want more ‘bang for your buck’ out of every minute you put into content creation
THIS IS NOT FOR YOU IF:
You have just started your content creation journey and have zero knowledge about how to film yourself
You want someone to do it for you or tell you what to do (this is teamwork - what you put in is what you get out!)
You want copy/paste templates
You want to copy someone else’s voice
You’re not willing to make some decisions and take action
The Live Call Schedule
Sun Mar 1
3pm EST/EDT
Live Lecture
Wed Mar 4
3pm EST/EDT
Q&A
Sun Mar 8
3pm EST/EDT
Live Lecture
Wed Mar 11
3pm EST/EDT
Q&A
Sun Mar 15
3pm EST/EDT
Live Lecture
Wed Mar 18
3pm EST/EDT
Q&A
Sun Mar 22
3pm EST/EDT
Live Lecture
Wed Mar 25
3pm EST/EDT
Q&A
FAQs
Do I get 1:1 time with you in this cohort?
1
We will see each other face to face twice a week in the live small group calls and q & a sessions. I will also give you personalised feedback on your assignments - but we will not have dedicated 1:1 time.
Does this work for Instagram, TikTok and Linkedin, or just Youtube?
2
having a Category of One brand is the key to unlocking growth on any platform. It even works offline, in the workplace.
The live calls don’t work with my timezone. Should I still join?
3
Yes! Every live call will be recorded, and for those who can’t make the q&a sessions live, you will have a chance to submit questions ahead of the call so you still get your questions answered. You’ll still get personalised feedback and access to the community. You’ll get a lot out of it, even if you can’t be there live.
Will this cohort help me make money?
4
The research says that Category Of One brands consistently make more money than those without. More money is a very common bi-product of brand. However, the purpose of this cohort is not to teach you directly how to make money. There are plently of other great courses out there for that!