Don’t just grow an audience. Build a movement.

A psychology backed brand and content strategy that builds audience obsession, not just attention.

Get the proven process trusted by creators with 1k to 10m+ followers

Why this? Why now?

I’ve gotta be real with you.

In 2025, getting views is no longer the hardest part of being a creator.

You’ve got the hook formulas.
You’ve tested the “viral formats”

But what happens after the scroll?

That’s where most creators get stuck.
Because attention is cheap.

But obsession is engineered.

With strategy, intention and psychology.

This isn’t the year to just keep throwing spaghetti at the wall. 

It’s the year to build something unforgettable.

A brand with depth, a message with meaning

and a thriving audience that truly cares.

The truth about magnetic creators:

The creators you admire?

They don’t just post. They position.

Audience obsession isn’t luck. It’s a formula.

And I’m about to give it to you:

Introducing:
Cult Community Academy

A self paced, psychology rooted course that helps you build a magnetic personal brand people can’t stop talking about.

Not just empty followers, clicks or one off viewers,

But a cult like audience that quotes you and brags about discovering you first.

This isn’t another prescriptive “what to post” template

or copy/paste calendar that leaves everyone sounding the same.

It’s deep, foundational work

that turns good creators into unforgettable ones.

This is for you if you’re:

🫠 Posting consistently, but not getting consistent results

🫠 Watching less talented people land the brand deals you want

🫠 Sitting on 107 content ideas and still doubting your next post

🫠 Feeling invisible when you know you should be the one to watch!!


If you're done with half finished ideas, vague positioning, and running on the endless content hamster wheel

If you’re ready to feel lit up, clear, and confident every time you create

Let’s build the brand they can’t stop talking about.

🧠 Sharpen your voice and find your zone of genius creative edge

🧠 Craft a brand story that makes people instantly connect

🧠 Create content that’s bingeworthy and shareable

🧠 Use psychology to inspire action, without feeling pushy or fake

🧠 Turn passive followers into ride or dies

🧠 Position your offer like a movement, not just a product

Inside Cult Community Academy, you’ll learn how to:


You’ll walk away with the blueprint I’ve used with both global brands and viral creators, distilled into a powerful, self led course you can return to for life.

What’s Inside
 Cult Community Academy?

This isn’t just a “what to post” course. It’s a deep dive brand building framework designed to make you unforgettable. You’ll get lifetime access to the following modules:

  • Module 1: The Cult Brand Blueprint

    Lay the psychological foundation of a cult brand. You’ll define the bones of your personal brand: your point of view, core beliefs, tone of voice, and your “enemy”. This is where we define and sharpen your edge and start making you positioned for success.

    You’ll walk away with:
    • A clearly articulated POV that cuts through noise
    • Messaging that builds emotional resonance
    • A voice that actually sounds like you
    •The first bricks of your cult like following

  • Module 2: Differentiation in a Saturated Market

    It’s not enough to be good anymore, you’ve got to be emotionally memorable. In this module, we’ll uncover your personal brand story, elevate your positioning, and define your Unique Selling Propositions (USPs) so your audience knows exactly why they should pick you over anyone else.

    You’ll walk away with:
    • A compelling story that makes people feel connected
    • A crystal clear positioning statement (through line)
    • The ability to talk about what you do with clarity, and confidence

  • Module 3: Build Your World

    Turn your brand into a universe. Every icon creates a world, not just content. In this module, we give your audience something vivid to belong to. You’ll build brand lore, define your cultural context, write your brand manifesto, craft your bio, and design brand specific language that makes your audience feel like insiders.

    You’ll walk away with:
    • A recognisable brand world that people want to be part of
    • Complete clarity on your unique zone of genius
    • A manifesto that sets the tone for everything you create

  • Module 4: Hide the Vegetables in the Cake

    This is where you translate your brand DNA into action: brainstorm content ideas that are both on brand and viral, create emotional stickiness through the self referencing effect, and master the psychology of the click.

    You’ll walk away with:
    • A simple framework for turning brand beliefs (vegetables) into entertaining, viral ready content (cake).
    • A repeatable system to brainstorm on brand content ideas
    • Techniques that make your audience feel like every video is speaking directly to them.

  • Module 5: Irresistible Packaging

    Turn raw ideas into repeatable content formats that stick. You’ll discover the frameworks (hooks, titles, thumbnails, structures) that make content consistently land. Instead of chasing random viral hits, you’ll build a library of proven formats that you can lean on again and again: the foundation for momentum, loyalty, and long term growth.

    You’ll walk away with:
    • YOUR best content formats that grow your audience long term.
    • A process for packaging raw ideas into polished, bingeable content.
    • A clear system for analyzing top performers to extract what works.
    • Confidence that every video builds trust, recognition, and momentum.

  • Module 6: Subtle Selling

    Turn fans into buyers, community members, and superfans. This is where we shift from brand building to brand leveraging. You’ll learn how to implant powerful ideas that make people see your offer as the natural next step. We’ll cover identity anchoring and subtle, psychology backed conversion techniques that never feel pushy or slimy.

    You’ll walk away with:
    • Audience ready messaging that sells without feeling selly
    • An engaged community that takes action because they want to
    • Confidence in how to mobilise your audience for offers, launches, movements, or missions

  • Plus some bonuses!!

    • Win 1 of 4 private 1:1 coaching sessions with Erica (valued at $500 USD)
    • 3x (LIMITED TIME) live group calls to refine your strategy and connect with other brand builders
    • Notion worksheet and template

Early Bird Price: $197 USD

This is the same strategy used inside my private brand incubator, priced at $3220 USD.
Right now, you get it for less than a night out.

Real people, real results.

Working with Erica was one of the best strategic decisions I've ever made in branding and content creation. I was stuck in the mud and Erica’s framework helped me identify where my biggest strengths and angles in my personal brand were. Hands down the best money I've spent.

Christopher Claflin (1m+)

Erica helped me build a die-hard audience. My channel has never been stronger. My views have 10x-ed, and I’m noticing improvements in every aspect of my business, from ideation to writing hooks. She’ll take you from a creator people overlook to one they’re obsessed with.

Andrew Video, went from 60k ➝ 200k followers in 4 months after using the framework

I went from not having a clear understanding and vision of the type of content I wanted to create and how to execute it to now knowing exactly what kind of content I want to create, the formats that work best, and how to effectively connect with my audience.

Tomer Gluskinos, went from 1k ➝ 10.7k in 4 months after using the framework

I've grown a large following and experienced success on social media, but never felt that I had a real strategy when it came to YouTube. I tried all sorts of content styles and ideas, but I could never replicate the success I had with short form content into long form YouTube content…. now I have a solid foundation for my content and a clear vision for where I will be going. I've already started seeing better traction on my YouTube videos. She helped me see what my brand was really about and how to create content that was more engaging and valuable to my audience. I would highly recommend her to anyone looking to find their voice on social media.

Dr Dustin Portela, 2m+ followers

Before working with Erica, I couldn't get consistent views and I felt like an imposter and wasn't even sure why I was making content. Erica’s framework helped me define and set a path toward my career goals, identify and label my unique voice and shift my perspective on measuring success. I now know who I am (as a brand), why I am making content and what it is I am working toward achieving!

Nicole Mackie (70k)

Working with Erica was one of the best investments I ever made. Through her well-structured and thoughtful process to help extract my direction, my book started writing itself and I (finally) feel ready to post videos on YouTube. The impact has been dramatic.

Jennifer Crews, author

You could keep

  • Overthinking every post

  • Editing your bio for the 47th time

  • Endlessly pumping out content that gets a luke warm reaction

  • Watching other people land your dream opportunities

  • Wondering if you’re just “not cut out for it”

Or

You could build the clarity, strategy, and energy that turns your name into a name.

Imagine

  • Having total clarity on your brand’s DNA, message and positioning

  • Posting less, and getting more traction

  • Knowing exactly how to create content that not only feels like you but inspires obsession

  • Seeing your inbox fill up with collab offers, interview invites, and messages like "omggg your content changed my life!"

  • Becoming the one they quote, bookmark, and never forge

Let’s build your cult brand.

Because this isn’t the year to just do more.
It’s the year to become someone they never forget.

Join Cult Community Academy now for just $197
 Before the launch price disappears.

  • It’s a self-paced, psychology-backed course that helps creators, founders, and personal brands build something deeper than just content: a cult-like audience. You’ll learn how to sharpen your message, position your brand, and create content that people obsess over.

  • Without this framework, it may take you years to understand how to position yourself in a way that truly connects. Some people actually never get there. This is foundational, career-forming work that you can build everything else you do on top of. So, yes! You do!

  • Both. Most of this course is focussed on brand building, which is platform agnostic - and the content strategies that are mentioned in the course can be applied to either short form or long form.

  • Forever. One payment, lifetime access.

  • Nope. It’s for anyone building a personal brand. Creators, coaches, founders, authors, public figures.

  • 100%. We’ll help you find the thread that ties all your ideas and edge together.

  • Because it’s been used with

    • creators who’ve gone from 1k ➝ 10k+ in months,

    • Global brands like ALDI, a2 Milk

    • and 1m+ viral content powerhouses.

    It’s rooted in big-brand strategy and human psychology.

  • Most courses teach you what to post. But you can’t know what to post until you understand your brand. This course shows you how to be unforgettable. It’s not templates or hacks. It’s the deep, strategic, psychological brand work that iconic creators do behind the scenes but no one talks about. You’ll walk away with your own strategy, which you can use for life (not a copy-paste version of someone else’s)

  • This framework has been applied to both big brands and creators. No matter if you’re a company or a person, the fundamentals are the same.

  • There are 6 modules you can move through at your own pace. Some people binge it in a weekend. Others go deeper and take a few weeks. You get lifetime access, so you can revisit it any time your brand evolves.

  • Nope. While it works for anyone, at any stage, this course is perfect if you're still growing. The earlier you get your positioning and strategy right, the faster you’ll build momentum. You’ll save time and attract the right people from the start.

  • Yes - indirectly and directly. While this course doesn’t teach you how to build an offer (there are plenty of great courses out there that do that!) it does show you how to position your brand in a way that attracts paid opportunities, increases conversions, and turns attention into action. It's the strategy behind the creators landing brand deals, selling out programs, and becoming go-to voices in their niche.

  • If you're building a brand, sharing ideas, selling a service, or want to be known for something, you’re a creator. Whether you’re a coach, consultant, artist, musician, author, founder, speaker, or expert, this course will help you sharpen your message and build a world people want to join.

  • If you can’t join a live call, you won’t miss out. Just submit your question in beforehand, and I’ll make sure to cover it during the session. I’ll record my answer on the call, and you’ll get full access to the call replay to watch in your own time.

  • Content scripts, sales scripts, funnel flows. This is a branding course.


FAQs