Build a cult-like brand.
Transform yourself or your business into a brand people are dying to belong to.
Get the proven process used by creators & founders with 1k to 10m+ followers
Introducing:
The Magnetic Edge
A self paced, psychology rooted course that helps you build a belief based brand that makes your audiences obsessed with you.
This is not a course that is recycling the same information you’ve seen everywhere.
It’s not something you can google.
It’s a deep, foundational brand and content system.
Confused about what you’re meant to be saying on your website, in your content
Getting lukewarm reactions from your audience and inconsistent views
Posting consistently, but not getting consistent results
This is for you if you’re:
Sharpen your brand voice
Find the emotional through line of your brand so your audience actually gives a sh*t
Craft a brand story that makes people instantly connect
Use psychology to inspire action, without feeling pushy or fake
Turn passive followers into ride or dies
Position yourself like a movement
Inside The Magnetic Edge, you’ll learn how to:
What’s Inside
The Magnetic Edge?
Personalised notion worksheets with plug and play templates, exercises and Chat GPT prompts (VALUE - $497)
6 x in-depth video modules to binge in a weekend or go your own pace (VALUE - $697)
TOTAL VALUE: $1194
Today, you get everything for just $247
(Limited to 1000 creators)
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Module 1: The Cult Brand Blueprint
Lay the psychological foundation of a cult brand. You’ll define the bones of your personal brand: your point of view, core beliefs, tone of voice, and your “enemy”. This is where we define and sharpen your edge and start making you positioned for success.
You’ll walk away with:
• A clearly articulated POV that cuts through noise
• Messaging that builds emotional resonance
• A voice that actually sounds like you
•The first bricks of your cult like following -
Module 2: Differentiation in a Saturated Market
It’s not enough to be good anymore, you’ve got to be emotionally memorable. In this module, we’ll uncover your personal brand story, elevate your positioning, and define your Unique Selling Propositions (USPs) so your audience knows exactly why they should pick you over anyone else.
You’ll walk away with:
• A compelling story that makes people feel connected
• A crystal clear positioning statement (through line)
• The ability to talk about what you do with clarity, and confidence -
Module 3: Build Your World
Turn your brand into a universe. Every icon creates a world, not just content. In this module, we give your audience something vivid to belong to. You’ll build brand lore, define your cultural context, write your brand manifesto, craft your bio, and design brand specific language that makes your audience feel like insiders.
You’ll walk away with:
• A recognisable brand world that people want to be part of
• Complete clarity on your unique zone of genius
• A manifesto that sets the tone for everything you create -
Module 4: Iconic Ideation
This is where you translate your brand DNA into action: brainstorm content ideas that are both on brand and viral, create emotional stickiness through the self referencing effect, and master the psychology of the click.
You’ll walk away with:
• A simple framework for turning brand beliefs (vegetables) into entertaining, viral ready content (cake).
• A repeatable system to brainstorm on brand content ideas
• Techniques that make your audience feel like every video is speaking directly to them. -
Module 5: Irresistible Packaging
Turn raw ideas into repeatable content formats that stick. You’ll discover the frameworks (hooks, titles, thumbnails, structures) that make content consistently land. Instead of chasing random viral hits, you’ll build a library of proven formats that you can lean on again and again: the foundation for momentum, loyalty, and long term growth.
You’ll walk away with:
• YOUR best content formats that grow your audience long term.
• A process for packaging raw ideas into polished, bingeable content.
• A clear system for analyzing top performers to extract what works.
• Confidence that every video builds trust, recognition, and momentum. -
Module 6: Subtle Selling
Turn fans into buyers, community members, and superfans. This is where we shift from brand building to brand leveraging. You’ll learn how to implant powerful ideas that make people see your offer as the natural next step. We’ll cover identity anchoring and subtle, psychology backed conversion techniques that never feel pushy or slimy.
You’ll walk away with:
• Audience ready messaging that sells without feeling selly
• An engaged community that takes action because they want to
• Confidence in how to mobilise your audience for offers, launches, movements, or missions
30 Day Money Back Guarantee
If you don't have complete clarity on your brand DNA and a repeatable content system after going through the modules, email us for a full refund.
No questions asked. The risk is entirely on us.
Real people, real results.
Working with Erica was one of the best strategic decisions I've ever made in branding and content creation. I was stuck in the mud and Erica’s framework helped me identify where my biggest strengths and angles in my personal brand were. Hands down the best money I've spent.
Christopher Claflin (1m+)
Erica helped me build a die-hard audience. My channel has never been stronger. My views have 10x-ed, and I’m noticing improvements in every aspect of my business, from ideation to writing hooks. She’ll take you from a creator people overlook to one they’re obsessed with.
Andrew Video, went from 60k ➝ 200k followers in 4 months after using the framework
I went from not having a clear understanding and vision of the type of content I wanted to create and how to execute it to now knowing exactly what kind of content I want to create, the formats that work best, and how to effectively connect with my audience.
Tomer Gluskinos, went from 1k ➝ 10.7k in 4 months after using the framework
Working with Erica was one of the best investments I ever made. Through her well-structured and thoughtful process to help extract my direction, my book started writing itself and I (finally) feel ready to post videos on YouTube. The impact has been dramatic.
Jennifer Crews, author
As someone who already loves branding and has helped other companies craft their identities, I wasn’t sure how much I would gain from working with a branding coach. But after just one session with Erica, I knew it was going to be worth every penny. The clarity, focus, and confidence I gained from our work together have influenced not only my content creation but my overall direction as a creative and entrepreneur
The Science Of Self Care (210k)
Before working with Erica, I couldn't get consistent views and I felt like an imposter and wasn't even sure why I was making content. Erica’s framework helped me define and set a path toward my career goals, identify and label my unique voice and shift my perspective on measuring success. I now know who I am (as a brand), why I am making content and what it is I am working toward achieving!
Nicole Mackie (70k)
You could keep
Overthinking everything you post, write or pitch
Endlessly pumping out content that gets a lukewarm reaction
Watching other people land your dream opportunities
Wondering if you’re just “not cut out for it”
Or you could
Gain complete clarity on your brand’s DNA, message and positioning
Post less, and get more traction
Find out exactly how to create content that not only feels like you butinspires obsession
Wake up to your inbox full of collab offers, interview invites, and messages from your audience
Become the one they quote, bookmark, and never forget
Let’s build your Magnetic Edge.
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It’s a self-paced, psychology-backed course that helps creators, founders, and personal brands build something deeper than just content: a cult-like audience. You’ll learn how to sharpen your message, position your brand, and create content that people obsess over.
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Without this framework, it may take you years to understand how to position yourself in a way that truly connects. Some people actually never get there. This is foundational, career-forming work that you can build everything else you do on top of. So, yes! You do!
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Both. Most of this course is focussed on brand building, which is platform agnostic - and the content strategies that are mentioned in the course can be applied to either short form or long form.
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Forever. One payment, lifetime access.
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Nope. It’s for anyone building a personal brand. Creators, coaches, founders, authors, public figures.
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100%. We’ll help you find the thread that ties all your ideas and edge together.
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Because it’s been used with
creators who’ve gone from 1k ➝ 10k+ in months,
Global brands like ALDI, a2 Milk
and 1m+ viral content powerhouses.
It’s rooted in big-brand strategy and human psychology.
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Most courses teach you what to post. But you can’t know what to post until you understand your brand. This course shows you how to be unforgettable. It’s not templates or hacks. It’s the deep, strategic, psychological brand work that iconic creators do behind the scenes but no one talks about. You’ll walk away with your own strategy, which you can use for life (not a copy-paste version of someone else’s)
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This framework has been applied to both big brands and creators. No matter if you’re a company or a person, the fundamentals are the same.
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There are 6 modules you can move through at your own pace. Some people binge it in a weekend. Others go deeper and take a few weeks. You get lifetime access, so you can revisit it any time your brand evolves.
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Nope. While it works for anyone, at any stage, this course is perfect if you're still growing. The earlier you get your positioning and strategy right, the faster you’ll build momentum. You’ll save time and attract the right people from the start.
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Yes - indirectly and directly. While this course doesn’t teach you how to build an offer (there are plenty of great courses out there that do that!) it does show you how to position your brand in a way that attracts paid opportunities, increases conversions, and turns attention into action. It's the strategy behind the creators landing brand deals, selling out programs, and becoming go-to voices in their niche.
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If you're building a brand, sharing ideas, selling a service, or want to be known for something, you’re a creator. Whether you’re a coach, consultant, artist, musician, author, founder, speaker, or expert, this course will help you sharpen your message and build a world people want to join.
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Content scripts, sales scripts, funnel flows. This is a branding course.