Hi, I’m Erica!

I’m a brand-first YouTube strategist, writer, former national radio host, and award-winning creative who’s spent over a decade in media.

I’m obsessed with helping expert founders become known for their ideas, and build media platforms that distribute them at scale.

My unique combination of experience spans across radio, advertising and content. I’ve interviewed global celebrities and built platforms for billion-dollar giants like ALDI, worked behind the scenes on YouTube strategy for channels with millions of followers, and created TV campaigns for corporate brands.