The brand strategist behind global giants and viral creators, now helping creators and public figures become the standout brands of the future.
Hey, I’m Erica and I help creators and public figures become brands that feel magnetic.
For over a decade, I’ve worked at the highest levels of media and advertising. First as a national radio host, then as an award-winning brand strategist for some of the world’s most influential brands.
I've interviewed Hollywood’s biggest names.
I’ve built brand platforms for billion-dollar companies like ALDI.
I’ve sat in rooms where cultural impact is engineered.
And throughout that time, I noticed that the brands that become iconic, whether they're celebrities or companies, aren’t just talented.
They’re positioned with intention.
They use psychology to shape perception, build loyalty, and make people obsessed.
Meet Erica
For decades, these strategies have been the secret sauce of the world’s most influential brands.
Taught in billion dollar boardrooms, behind agency doors, used to shape global campaigns and celebrity careers.
But creators have been left out of the room.
These psychology backed principles have been gatekept; made accessible only to the biggest players.
Until now.
Because I believe creators deserve the same level of strategy as the big players.
Today, I work as a brand advisor for creators, public figures, and personal brands who are done blending in. I take the same frameworks used by major corporations, creative agencies, and thought leaders and translate them into systems that actually work for creators wanting that edge.
My framework has seen creators go from 60k to 210k in a matter of months.
helped founders nail down their voice after months of second guessing.
launch movements, not just messages.
And I don’t just teach this, I live it.
I’ve been the personality behind the mic.
I’ve been the brand strategist in the boardroom.
I’ve been the brand and I’ve built brands from the ground up.
I know what it takes to show up publicly.
To find your voice. To lose it. And everything in between.
And to turn it into something people don’t just follow, but feel connected to.
My mission is simple:
To give creators the same psychological edge as the world’s most iconic brands so they can stop blending in and start leading movements.
Because creators are the global brands of the future.
Ready to find your edge?