Erica Mallett is an award-winning media mind helping expert founders make their ideas famous.

With more than a decade of experience across radio, branding, advertising and content - and a degree in Social and Political Science - Erica brings a uniquely cross-disciplinary perspective to helping established expert founders develop ideas that spread in culture, then build media platforms that make them known.

As a national radio host on breakfast radio, Erica interviewed celebrities like Billie Eilish, Robert Pattinson and more.

In advertising, she worked across global brands including ALDI, a2 Milk and Clear Skincare, creating award-winning TV, radio and social campaigns.

As a brand strategist, she has worked behind the scenes on some of YouTube’s biggest channels.

And as a creator herself, she has amassed 160K+ followers across platforms and 120M+ views on TikTok.

Erica’s true love lies in developing IP that doesn’t just stick, but makes change, and travels far and wide.

Her own idea, Cringe Mountain, has generated tens of millions of views on TikTok and been featured in The New York Times, ABC and the Las Culturistas podcast.