Position your brand for global appeal
If you’ve ever wondered why some brands feel magnetic, build cult-like followings, and spark obsession from their audience, it’s not luck.
It’s by design.
Highly engaged audiences don’t just “happen.”
They’re engineered.
There’s a very specific formula behind every iconic brand.
And when you apply it:
You stop competing for scraps of attention.
And you really start to be seen:
by an audience that’s highly engaged.
That’s exactly what I help you create.
Who I Work With
This 1:1 intensive accelerator program is for creators and public figures who:
Want to grow beyond likes and followers into global influence
Feel like they have too many big ideas and lack clarity on how to package them
Are frustrated by lukewarm engagement when they know their work deserves obsession
Are ready to stop blending in and start becoming icons in their category
If you’ve hit a ceiling in your growth, your brand clarity feels muddy, you’re tired of tweaking content ideas and positioning and still feeling like you’re not hitting your potential, this is the missing piece.
The Formula for Iconic Brands
✨
Magnetic Messaging
Craft words that captivate, spread, and inspire action.
🎯
Precision Positioning
Claim your category edge and stand alone.
❤️
Emotional Anchoring
Build resonance so your audience feels obsessed.
This is the exact framework I’ll walk you through in our work together.
My results-proven framework means you don’t need to work it out on your own.
Struggling on Your Own vs. Applying My Framework
BEFORE - Overthinking every post
AFTER - Creating with total clarity
BEFORE - Lukewarm followers
AFTER - Obsessive, ride-or-die fans
BEFORE - Competing in a crowded niche
AFTER - Owning a category of one
BEFORE - Chasing brand deals
AFTER - Having brands chase you
By Working 1:1 With Me, You’ll Walk Away With
Complete Clarity: Know exactly who you are and how to communicate it.
Momentum on Demand: Cut months of trial and error with focused strategy.
Your Magnetic Edge: Uncover the positioning that makes you unforgettable.
Endless Ideas: A repeatable system for ideation that never runs dry.
Deeper Engagement: Move from “meh” likes to “WHEN’S YOUR NEXT VIDEO???”
Confidence & Direction: No more guessing. Just executing with certainty.
This Is Your Chance To Get:
My brain, fully focused on your brand
My proven formula for building obsession
A strategic blueprint customised to your brand
By application only. Spots are very limited.
Real people, real results.
Working with Erica was one of the best strategic decisions I've ever made in branding and content creation. I was stuck in the mud and Erica’s framework helped me identify where my biggest strengths and angles in my personal brand were. Hands down the best money I've spent.
Christopher Claflin (1m+)
Erica helped me build a die-hard audience. My channel has never been stronger. My views have 10x-ed, and I’m noticing improvements in every aspect of my business, from ideation to writing hooks. She’ll take you from a creator people overlook to one they’re obsessed with.
Andrew Video, went from 60k ➝ 200k followers in 4 months after using the framework
I went from not having a clear understanding and vision of the type of content I wanted to create and how to execute it to now knowing exactly what kind of content I want to create, the formats that work best, and how to effectively connect with my audience.
Tomer Gluskinos, went from 1k ➝ 10.7k in 4 months after using the framework
Working with Erica was one of the best investments I ever made. Through her well-structured and thoughtful process to help extract my direction, my book started writing itself and I (finally) feel ready to post videos on YouTube. The impact has been dramatic.
Jennifer Crews, author
As someone who already loves branding and has helped other companies craft their identities, I wasn’t sure how much I would gain from working with a branding coach. But after just one session with Erica, I knew it was going to be worth every penny. The clarity, focus, and confidence I gained from our work together have influenced not only my content creation but my overall direction as a creative and entrepreneur
The Science Of Self Care (210k)
Before working with Erica, I couldn't get consistent views and I felt like an imposter and wasn't even sure why I was making content. Erica’s framework helped me define and set a path toward my career goals, identify and label my unique voice and shift my perspective on measuring success. I now know who I am (as a brand), why I am making content and what it is I am working toward achieving!
Nicole Mackie (70k)
Ready?
This is my brain on your brand.
If you’re ready to cut through and build a cult-like brand that lasts