step into your global appeal
If you’ve ever wondered why some brands feel magnetic, build cult-like followings, and spark obsession from their audience, it’s not luck.
It’s by design.
The truth is, highly engaged audiences don’t just “happen.” They’re engineered.
There’s a very specific formula behind every iconic brand.
And when you apply it, everything changes:
You stop shouting into the void.
You stop competing for scraps of attention.
And you really start to be seen.
A brand with gravity.
A message with weight.
An audience that’s highly engaged.
That’s exactly what I help you create.
Real people, real results.
Working with Erica was one of the best strategic decisions I've ever made in branding and content creation. I was stuck in the mud and Erica’s framework helped me identify where my biggest strengths and angles in my personal brand were. Hands down the best money I've spent.
Christopher Claflin (1m+)
Erica helped me build a die-hard audience. My channel has never been stronger. My views have 10x-ed, and I’m noticing improvements in every aspect of my business, from ideation to writing hooks. She’ll take you from a creator people overlook to one they’re obsessed with.
Andrew Video, went from 60k ➝ 200k followers in 4 months after using the framework
I went from not having a clear understanding and vision of the type of content I wanted to create and how to execute it to now knowing exactly what kind of content I want to create, the formats that work best, and how to effectively connect with my audience.
Tomer Gluskinos, went from 1k ➝ 10.7k in 4 months after using the framework
I tried all sorts of content styles and ideas, but I could never replicate the success I had with short form content into long form YouTube content…. now I have a solid foundation for my content and a clear vision for where I will be going. I've already started seeing better traction on my YouTube videos. She helped me see what my brand was really about and how to create content that was more engaging and valuable to my audience. I would highly recommend her to anyone looking to find their voice on social media.
Dr Dustin Portela, 2m+ followers
Before working with Erica, I couldn't get consistent views and I felt like an imposter and wasn't even sure why I was making content. Erica’s framework helped me define and set a path toward my career goals, identify and label my unique voice and shift my perspective on measuring success. I now know who I am (as a brand), why I am making content and what it is I am working toward achieving!
Nicole Mackie (70k)
Working with Erica was one of the best investments I ever made. Through her well-structured and thoughtful process to help extract my direction, my book started writing itself and I (finally) feel ready to post videos on YouTube. The impact has been dramatic.
Jennifer Crews, author