Strategic Keynotes That Give Brands Their Edge

Where brand psychology meets cultural insight, giving creators the tools to build movements, not just followings.

Hi, I’m Erica!

I’m a strategist, speaker, former national radio host, and award winning creative who’s spent over a decade shaping cultural influence from both sides of the camera.

I’ve interviewed global celebrities, built brand platforms for billion-dollar giants like ALDI, and advised viral creators on how to sharpen their voice, claim their space, and build audiences that are obsessed.

Now, I speak on stages, panels and podcasts around the world to help even more creators, public figures, founders, and thought leaders do the same.

Because the most powerful brands of the next decade won’t be corporations. They’ll be creators.

Why Book Me

Your audience doesn’t need another talk on content hacks or follower growth. They need someone who will shift the way they think about influence, identity, and the psychology of modern branding.

I redefine what it means to be a brand as a creator or public figure in the modern world. Because in 2025, anyone can get attention. But obsession, loyalty, resonance, deep emotional connection..that’s rare.

And that’s exactly what I teach.

The same emotional levers, story arcs, and identity-based branding used behind the scenes in global corporations and brands, I now teach on stages, panels and podcasts that help creators unlock their edge, sharpen their voice, and become magnetic.

My talks are strategic activation points that give brands their edge to stand out.

Signature Keynotes

  • Obsession vs. Attention


    We’re moving out of the attention economy, and into the obsession economy.

    In this keynote, I explore the difference between fleeting views and lasting resonance and how to design a brand that builds loyalty, identity, and belonging. Based on years of work with global brands and viral creators, this talk shifts how your audience thinks about influence and arms them with a roadmap for building deep connection.

  • Cringe Mountain & Creative Courage


    The art of being seen before you feel ready

    In a world that rewards polish over personality, this keynote is a call to embrace originality, even when it feels uncomfortable. I share my own story of being called “cringe,” losing my voice, and finding it again, sharper, stronger, and more me than ever. Audiences leave this talk feeling bolder, clearer, and ready to lead with authenticity.

  • Differentiation in a Saturated Market


    Psychology-backed strategies to stand out without selling out

    When the market is flooded and everyone’s shouting, how do you carve a space of your own? I share the exact positioning techniques I use with industry leading creators and personal brands to help them build a category of one so they’re not just visible, but unforgettable




Your Audience Will
Walk Away With:

🔥 A radically new lens on branding: grounded in human psychology, emotional resonance, and the exact methods legacy brands use to build loyalty (finally decoded for creators and personal brands)

🔥 Real-world strategies to rise above the noise: and own a space no one else can touch (not trend-jumping, not louder content, true differentiation)

🔥 A sharper, bolder connection to their voice, message, and mission: so they stop second guessing and start leading with clarity, confidence, and creative power

🔥 The mindset shift that changes everything: from chasing followers to building a movement, from posting to positioning

This is the edge your audience didn’t know they needed but won’t stop thinking about after they hear it.

Trusted by Global Brands & Institutions. I’ve spoken at:

ALDI, BMF Advertising, Australian Film Television & Radio School (AFTRS), Abbey Road Institute

Book Me to Speak

If you're looking for a speaker who doesn't just inform but transforms, let’s talk.