Become a category
of one creator with
scripts that grow
your YouTube
channel faster.
Join the live program that gives you a complete scripting system for YouTube; from channel identity, video scripting, to camera delivery.
Using the Sticky Script System, my first video got 200k+ organic views.
Generic scripts get
generic results.
You're putting the hours in. You've got the expertise. You're smart, you're articulate, you have something real and important to say. So why aren't your videos taking off?
It's not the algorithm. But it's not you either. It's your scripts.
And specifically, your content isn't expressing your point of view clearly or uniquely enough.
When face to camera creators aren't growing the way they should, it's almost always because:
Your content isn't presenting you as a category of one creator. And that starts with your scripts.
You don't need better production, better equipment, or a bigger budget.
You need to learn to script videos in your distinct brand voice.
Other scriptwriting courses skip straight to hooks and hacks. This one starts with the foundation.
Scripts without a foundation
- Teach ONLY hooks and retention
- Give you generic templates that cannot be personalised
- Teach you to write in a 'YouTube voice' not in your own voice
- No brand identity work: you could swap any creator into the same script
- Inconsistent performance because there's no through-line between videos
- Stop at the script without teaching delivery
Brand as the foundation for scripts
- Starts with your channel thesis: your category of one POV
- Teaches you to write like yourself, amplified
- Templates matched to your idea type and adapted to your voice
- Brand identity baked into step one so every script sounds like you
- Consistent performance because your brand is the through-line
- Teaches confident on-camera delivery, because the script only works if you can deliver it
One repeatable process,
broken into three phases.
Identity What am I saying?
Define your channel thesis. This is the specific point of view that only you hold, that makes your channel the only place people can get what you give them. This brand foundation is one of the most underrated elements to success on YouTube.
Scripting How do I say it?
Learn how to script videos for retention, obsession and connection. You'll get proven script templates, understand how to bring unique perspective into your content, and write to infer your expertise.
Expression How do I deliver it?
The gap between a good script and a great video is delivery. You'll learn how to record naturally without 'performing', how to script your visuals so the edit is effortless.
"Can't I just get AI to
write my scripts for me?"
You can. And your scripts will sound exactly like everyone else who asked AI to write their scripts.
AI can write a pretty good script. But unless you are 100% clear on your channel thesis, your tone of voice, your specific point of view, and the particular way your brain connects ideas, you will never be able to prompt it into a video that performs.
The creators winning on YouTube right now aren't the ones with the best production. Or who share the most practical information. They're the ones with the most distinct and unique voice.
That's what this cohort helps you find.
Once you have that foundation, you can use AI to prompt scripts that are better than 99% of people.
What people had to say after the cohort.
The first cohort sold out to my email list with zero promotion. Here's what students had to say:
Talking-head creators
who have something to say.
This is built for face to camera creators whose channel is built on ideas, expertise, and perspective. Coaches, consultants, educators, founders, commentators, authors, artists, and business owners who are amplifying their message through YouTube.
The stuck beginner
You've been procrastinating because you don't know how to turn your ideas into structured videos. This gives you a complete system to hit the ground running.
The inconsistent creator
Every video feels like reinventing the wheel. The effort is... a lot. You need a repeatable process that reduces the slog without reducing the quality or personality.
The strong thinker, stiff on camera
Your ideas are sharp but your delivery feels awkward. You need scripts built to sound like you speak.
The entrepreneur in a content slump
You've been posting but the numbers are flat. Your scripts are probably the problem. Let's diagnose exactly which part of the system is failing and fix it.
Questions you might
be asking.
Two ways
to join.
Or split into 3 payments of $349 over 3 weeks ($1,047 USD, select at checkout).
Everything you need to build your complete Sticky Script System and walk away with a process you reuse for every video you make, forever.
- 4 x live group tutorials with me, the full system
- 4 x live group coaching calls for personalised feedback
- 3 repeatable video templates for every upload
- Annotated copies of my highest-performing scripts
- Hook writing, open loops, and retention mechanics
- Delivery and recording system to sound natural on camera
- Visual scripting framework for working with editors
- Private group chat with the cohort
- Lifetime access to all replays
Questions? Email erica.carden.mallett@gmail.com and let's chat.